On April 22-24, 2018, The Norwegian Communication Association – Oslo, Norway, welcomed the global communication community to discuss the role of communication in the every-day-changing world at the World Public Relations Forum (WPRF) 2018.
The Norwegian Communication Association (NCA) is an organization for professional communication representatives. Every year NCA organizes a lot of activities and events, including large-scale conferences. This time, NCA as one of the organizers became a host of 2018 WPRF in Oslo.
WPRF has become a unique opportunity to gather professionals with academics from around the world, to produce important outcomes and results for the development of profession globally.
This WPRF 2018 in Oslo gathered participants from around the world to examine major issues affecting the profession and affected by profession and inspired communicators to address all modern communication challenges and opportunities and to forward a set of issues regarding the future of Public Relations (PR). The main target of the conference was 1) to unite the communication community from over the world and 2) to discuss the perspectives, development, and the future of PR at the world level as well as 3) to share common knowledge for the benefit of everyone. The Research and Practice Colloquium became the main addressed issue based on truth, intelligence and profit. For today, there are 160,000 PR practitioners around the world.
Large and international forums prove that PR has become prioritized in communication field in different levels – domestic and global. The communication’s impact in a digital and ever-changing world is also huge. Thus, many professionals such as educators, researchers, students, practitioners from various fields were called to be involved in the future development of PR.
During the forum, experts shared their knowledge and clarified the main changes within media, PR, technology, communication management in the period of world changes, shifting the new-world-order, and striving for a global power sharing.