Influence of Film Element of 3 Hati 2 Dunia 1 Cinta on The Attitude Of Religious Tolerance Among College Students
Fiona Suwana dan Rizka Fadjriah
STIKOM The London School of Public Relations-Jakarta
Religious diversity in this country becomes one of the factors conflict. Film that has a lot of audiences is also one of the mass media that has the potential to bridge or to provide solutions to existing conflicts. Therefore, researchers interested in analyzing extent to which film may influence the attitude of religious tolerance among college students. The study was based on film concept, theory of the effects of mass communication, and religious tolerance concept. The research was a quantitative research and the data analysis technique is simple linear regression analysis. The object of this research is the film element of 3 Hati 2 Dunia 1 Cinta and the samplings are college students of the Faculty of Humanities University of Indonesia. The results indicate THAT there is a relationship and influence between the film element of 3 Hati 2 Dunia 1 Cinta on the attitude of religious tolerance among students of the Faculty of Humanities, University of Indonesia. With a regression coefficient of 0.404, meaning the film element of 3 Hati 2 Dunia 1 Cinta could provide tangible results that impact on the attitude of the attitude of religious tolerance among students of the Faculty of Humanities, University of Indonesia.
Keyword: mass media effect, film, film element, religious tolerance