Marketing

The Influence of Messages and Celebrity Endorsers in Pevita Pearce’s Advertisement of Luwak White Koffie on the Consumer Buying Decision by Monica

By | October 24th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

This research is about the influence of messages and celebrity endorsers in the advertisement of Luwak White Koffie by Pevita Pearce to the consumer’s buying decision which is aimed to find out the path and the influence of the message and celebrity endorser in Pevita Pearce’s advertisement of Luwak White Koffie simultaneously to the consumer’s [...]

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The Effect of Technology Development or Decisions Using Commuter Line Service: Causality Explanative on The Usage of Multitrip Card in Tangerang Station By Vindy

By | October 22nd, 2014|Abstract Undergraduate, Marketing, Uncategorized|

The research is expected to provide a clear exposure regarding the technology development on decisions using Commuter Line service. This research started from the new technology, so the concept in this research is the technology accepetance model which will influence an individual's decision to use the service. One of the new technology developments are the [...]

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EFFECTS OF PERCEIVED QUALITY AND VALUE CONSCIOUSNESS ON CONSUMER ATTITUDE ALSO THE IMPLICATION TOWARDS BEHAVIORAL INTENTION OF PRIVATE LABEL CARREFOUR By Marcella Rahardja

By | October 22nd, 2014|Abstract Undergraduate, Marketing, Uncategorized|

This study aims to find out the Direct and Indirect Effects of Perceived Quality and Value Consciousness on Consumer Attitude and the Implication towards Behavioral Intention of private label Carrefour. Theories used in this study are Perceived Quality, Value Consciousness, Consumer Attitude and Behavioral Intention. The research method used is a quantitative and using path [...]

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The Influence Message Content of Bulan Kesehatan Gigi Nasional Advertising Impressions on the Behavior of Oral Maintenance: Regression Study on Students Class IV-VI of SD Yayasan Nurani Insani by Aldrian Praditya Nurhalim

By | October 22nd, 2014|Abstract Undergraduate, Marketing, Uncategorized|

The problem studied in this research arises from the phenomenon that in the present public service commercials have started to emerge in order to maintain the environmental community. Many advertisements appear on a television channel. The concept in this study is based on the content of advertising messages and these messages must be prepared according [...]

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The Representation of Product Placement in Indonesian Movies as Promotion Media: A Case Study on Gery Chocolatos Featured in the Movie “Habibie & Ainun” by Shevani Thalia

By | October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

The film and television industry in Indonesia has an enormous evolvement as seen from the variety of the shows –from quizzes, reality shows and movies. Indonesian production houses have released Indonesian movies for the enjoyment of Indonesian audiences. Heavy cost expenses to produce the movies has driven the production team to cooperate with external partners [...]

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Concept Development and Promotion Activity of VirtualConcert Event with Hologram Base: CasE Study of Westlife by Febby Lyan Salim

By | October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

The trend phenomenon of foreign music in Indonesia is remarked by the increasing number of concerts held by foreign musicians within the past three years, with 71 concerts held in 2013 in total. On one side, there are also many musicians who are currently unable to hold concerts due to several circumstances, such as Westlife, [...]

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Analysis of The Differences and Forming Factors Influencing Electronic Word of Mouth on Brand Trust: Survey on Indomie Goreng Cabe Ijo Facebook Fanpage (www.facebook.com/Indomie) by Raissa Alodia

By | October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

Technology that continued to progress make the way of communicating society also evolved, started from communicating by mail and up to social media. The progress of the internet has allowed consumers to interact with each other quickly and easily and have formed a phenomenon known as electronic word of mouth (e-WOM). Electronic word of mouth [...]

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The Impact of Destination Image Formed in A Film towards The Viewers’ Intention to Visit: Causal Analysis of New Zealand Tourism Strategy in The Hobbit Trilogy by Patrecia Margaretha

By | October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

This study identifies the impact of destination image formed in a filmtowards the viewer’s intention to visit. One of the countries that implements this strategy is New Zealand, through its association with The Hobbit trilogy. After conducting a survey to viewers in Kaskus’ The Hobbit thread, it is shown that the majority of viewers have [...]

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The Influence of a Celebrity Endorser against Men in Cosmetic Products Purchasing Decisions: A Study Explanative Causality Study On SHINee As Etude’s Endorser by Rebecca Koerniawan

By | October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

Celebrity endorsement has became one of the most popular marketing methods to create brand awareness and to create needs to purchase the product and services. This method is frequently used by cosmetic industries. Cosmetic brands often select not only female but also popular male celebrities to attract female consumers.The purpose of this research is to [...]

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The Effect of Membership Card and Product Quality towards Customer Satisfaction and Its Implication to Customer Loyalty: A Case Study on Chatime by Dewi Gunawan

By | October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

In the increasingly fierce competition, many companies conduct activities to preserve and maintain relationships with customers, one of them is to provide a loyalty program such as membership card. Membership card is a loyalty program that provides benefits to its owner in order to motivate customers to strengthen their purchase towards a product. Not only [...]

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