Research Showcase

/Research Showcase

Price Determines Customer Loyalty in Ride-Hailing Services – Syafiq Basri Assegaff, Stanley Oktavianus Pranoto

By | March 28th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Not long after Uber left the business in Indonesia in 2018, increasing numbers of ride-hailing users in Indonesia have been dominated by Gojek and Grab, with more than 100 million users downloaded each of their applications. We don‘t know how the recent Covid-19 pandemic -- when governments urged people to work from home and [...]

Representasi perempuan dalam kukungan tradisi Jawa pada film Kartini karya Hanung Bramantyo – Alycia Putri, Lestari Nurhajati

By | March 17th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Film becomes a media that is currently still in demand by the public in understanding phenomena that have and even are happening based on real or fictional stories. The Kartini film directed by Hanung Bramantyo and played by Dian Sastrowardoyo as Kartini presents a true story based on history to the public. This film [...]

Pengenalan Vaksinasi HPV oleh Koalisasi Indonesia Cegah Kanker Serviks dengan Pendekatan Teori Difusi Inovasi – Aldila Maharani Sutjipto, Janette Maria Pinariya

By | December 17th, 2019|Research Showcase, Uncategorized|

ABSTRACT This study discusses public relations campaigns in the health sector conducted by KICKS (Koalisi Indonesia Cegah Kanker Serviks) as an effort to introduce HPV vaccination as a primary prevention of cervical cancer. Used case study method with a descriptive qualitative approach, the research aims to obtain information about strategies used in introducing innovations in [...]

Rumah Kreatif dan Inovasi Sebagai Program Pemberdayaan Masyarakat Kampung Muara Bahari – Anita Yunia, Janette Maria Pinariya

By | December 7th, 2019|Research Showcase, Uncategorized|

ABSTRACT The large number of drug abuse and distribution in Indonesia, makes more efforts to prevent and eradicate drugs from various parties, one of them is the government of the National Narcotics Agency. In addition to undergoing the main tasks in the Prevention of the Eradication of Drug Abuse and Circulation Narcotics, National Narcotics Agency [...]

Koevolusi Radio Berita Rri Pro3 Pada Program Indonesia Menyapa – Sri Ulya Suskarwati

By | December 5th, 2019|Research Showcase, Uncategorized|

ABSTRAK Persaingan antara media radio tidak bisa dihindari akibat munculnya internet. Hal tersebut dialami juga oleh Radio Republik Indonesia Programa Tiga atau RRI Pro3 dengan mengubah konten berita dari FM 88,8 MHz ke RRI Net. Penelitian ini bertujuan untuk mendeskripsikan transformasi konten berita oleh RRI Pro3. Penulis menggunakan konsep koevolusi dari teori Mediamorfosis Roger Fidler, [...]

Strategi Marketing Communication dan Kepuasan Pengunjung Snowbay Waterpark – Jakarta – Dian Dinata Houston, Deddy Irwandy

By | November 12th, 2019|Research Showcase, Uncategorized|

ABSTRACT Technological development is increasingly developing and advancing, consciously and unconsciously, technological development has changed the behavior of the community. With the internet, people can find out what tourist destinations are suitable for them without having to visit them first. The tourism industry is growing and becoming an idol in Indonesia. Jakarta has many tourist [...]

Disfungsi Organisasi Dagang Di Luar Negeri Sebagai Aktor Diplomasi Indonesia – Rino F. Boer, Jessica Wongsodiharjo

By | October 10th, 2019|Research Showcase, Uncategorized|

ABSTRACT The existence of organizations that fight for the interests of Indonesia abroad is often only associated with the Indonesian Embassy (Indonesian Embassy). There are international trade organizations that play an important role in diplomacy such as the INTCC in Bangkok. INTCC held various activities aimed at assisting the promotion of the investment climate in [...]

Pembingkaian Liputan6.com dan Republika.co.id Pada Vonis Ahok – Virginia Drinyasari, Martha Warta Silaban

By | September 25th, 2019|Research Showcase, Uncategorized|

ABSTRACT This research is conducted due to many reports about the trial verdict of DKI Jakarta’s former governor Basuki Tjahaja Purnama (Ahok) who allegedly did religious blasphemy. The purpose of this research is to find out different angles of news and how two online medias Liputan6.com and Republika.co.id frame their stories on Ahok’s verdict. This [...]

Geliat Interaksi Sosial Dokter Masa Kini Melalui Media Sosial Instagram – Apnizar Sapoetri, Sri Tunggu Pannindriya

By | September 3rd, 2019|Research Showcase, Uncategorized|

ABSTRACT Social media as a means of building social interaction for doctors. However, the use of social media sometimes violates doctors' professional codes of ethics for personal gain. The purpose of this study was to determine the use of social media Instagram by doctors in conducting social interactions and determine the suitability of doctors in [...]

Urban Toys Komunikasi Visual Sebagai Citra Intermix Tradisional Dan Budaya Populer – Rani Chandra Oktaviani

By | August 5th, 2019|Research Showcase, Uncategorized|

ABSTRAK Urban toys, khususnya di Indonesia semakin berkembang, terpaan urban toys sebagai karya populer dinilai akan mengikis unsur budaya tradisional. Sebelumnya “Toys” hanya diartikan sebagai mainan yang diproduksi untuk mainan anak, namun pada tahun 90an hingga 2000 awal, muncul toys movement, dimana mainan bukan hanya sekedar menyodorkan keunikan bentuk, namun memiliki konsep dan gagasan yang [...]