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Book Discussion: Public Relations and Social Theory: Key Figures, Concepts and Developments

By | June 12th, 2020|NEWS, Uncategorized|

Research Centre kembali mengadakan webinar book discussion melalui aplikasi Google meet & live di Youtube LSPR Jakarta pada hari Jumat, 12 Juni 2020, pukul 13.00 – 15.00 WIB. Diskusi di bulan Juni ini membahas buku yang berjudul Public Relations and Social Theory: Key Figures, Concepts and Developments, Pembahas buku ini adalah dari dosen LSPR yaitu [...]

Pembelajaran dari rumah bagi individu berkebutuhan khusus selama masa pandemic

By | June 8th, 2020|COMMUNITY SERVICE PROGRAMS, NEWS, Uncategorized|

LPPM LSPR – Jakarta kembali mengadakan webinar yang diadakan pada hari Jumat, 5 Juni 2020. Webinar kali ini mengangkat topik pembelajaran dari rumah bagi individu berkebutuhan khusus selama masa pandemik, yang diisi oleh 2 pembicara yaitu Dr. Chrisdina Wempi selaku director London School Beyond Academy, sebuah lembaga pelatihan keterampilan untuk remaja berkebutuhan khusus beserta dengan [...]

Book Discussion Kecanduan Belanja: Budaya Konsumerisme Dalam Teks

By | May 15th, 2020|NEWS, Uncategorized|

Research Centre kembali mengadakan Webinar book discussion menggunakan aplikasi google meet pada hari Jumat, 15 Mei 2020, pukul 14.00 – 15.00 WIB. Diskusi di bulan Mei ini membahas buku yang berjudul Kecanduan Belanja: Budaya Konsumerisme Dalam Teks (2020) karya terbaru Dr. Yolanda Stellarosa, M.Si,. Wakil Rektor 2 sekaligus dosen LSPR. Buku yang berisi Kecanduan belanja [...]

Price Determines Customer Loyalty in Ride-Hailing Services – Syafiq Basri Assegaff, Stanley Oktavianus Pranoto

By | March 28th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Not long after Uber left the business in Indonesia in 2018, increasing numbers of ride-hailing users in Indonesia have been dominated by Gojek and Grab, with more than 100 million users downloaded each of their applications. We don‘t know how the recent Covid-19 pandemic -- when governments urged people to work from home and [...]

Representasi perempuan dalam kukungan tradisi Jawa pada film Kartini karya Hanung Bramantyo – Alycia Putri, Lestari Nurhajati

By | March 17th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Film becomes a media that is currently still in demand by the public in understanding phenomena that have and even are happening based on real or fictional stories. The Kartini film directed by Hanung Bramantyo and played by Dian Sastrowardoyo as Kartini presents a true story based on history to the public. This film [...]

Special Events Fashion Show Collaboration in Socializing Spongebobgold to Support Brand Awareness

By | December 30th, 2019|Uncategorized|

Alexander Mamby Aruan, Henri Putra Jaya, Adela Setiawan, Felicia Hanslim ABSTRACT MNC Licensing International sees the opportunity of expanding the target market of their brand animation SpongeBob. In its current state, SpongeBob has reached the maturity stage. SpongeBob feels the importance to extend the target market to millennials. Regarding this, SpongeBob created a global campaign called SpongeBob Gold. [...]

Pengenalan Vaksinasi HPV oleh Koalisasi Indonesia Cegah Kanker Serviks dengan Pendekatan Teori Difusi Inovasi – Aldila Maharani Sutjipto, Janette Maria Pinariya

By | December 17th, 2019|Research Showcase, Uncategorized|

ABSTRACT This study discusses public relations campaigns in the health sector conducted by KICKS (Koalisi Indonesia Cegah Kanker Serviks) as an effort to introduce HPV vaccination as a primary prevention of cervical cancer. Used case study method with a descriptive qualitative approach, the research aims to obtain information about strategies used in introducing innovations in [...]

Rumah Kreatif dan Inovasi Sebagai Program Pemberdayaan Masyarakat Kampung Muara Bahari – Anita Yunia, Janette Maria Pinariya

By | December 7th, 2019|Research Showcase, Uncategorized|

ABSTRACT The large number of drug abuse and distribution in Indonesia, makes more efforts to prevent and eradicate drugs from various parties, one of them is the government of the National Narcotics Agency. In addition to undergoing the main tasks in the Prevention of the Eradication of Drug Abuse and Circulation Narcotics, National Narcotics Agency [...]

Koevolusi Radio Berita Rri Pro3 Pada Program Indonesia Menyapa – Sri Ulya Suskarwati

By | December 5th, 2019|Research Showcase, Uncategorized|

ABSTRAK Persaingan antara media radio tidak bisa dihindari akibat munculnya internet. Hal tersebut dialami juga oleh Radio Republik Indonesia Programa Tiga atau RRI Pro3 dengan mengubah konten berita dari FM 88,8 MHz ke RRI Net. Penelitian ini bertujuan untuk mendeskripsikan transformasi konten berita oleh RRI Pro3. Penulis menggunakan konsep koevolusi dari teori Mediamorfosis Roger Fidler, [...]

Strategi Marketing Communication dan Kepuasan Pengunjung Snowbay Waterpark – Jakarta – Dian Dinata Houston, Deddy Irwandy

By | November 12th, 2019|Research Showcase, Uncategorized|

ABSTRACT Technological development is increasingly developing and advancing, consciously and unconsciously, technological development has changed the behavior of the community. With the internet, people can find out what tourist destinations are suitable for them without having to visit them first. The tourism industry is growing and becoming an idol in Indonesia. Jakarta has many tourist [...]